It's a first of its kind in the Catholic community's story and is a costly advertizing blitz aiming to attract back lapsed Catholics and search out new recruits.
An impressive and comprehensive profile of the Church, this online promotion has never been tried before in such an extensive and far-reaching way.
What will Catholics be coming home to is a question some inquirers are asking?
With embedded video from movies like Martin Sheens, The Way, and, testimonies of those who came back, teachings on heaven, grief, death, reconciliation, and more, its reach markets a program for seekers and searchers of a home church.
Catholicscomehome.org merits a peek.
It appears to want to do much of the formation of Catholics online from a central base.
Home is not described, but live testimonies and tales are told by those giving the Church a second chance.